“We welcome Primo Water to the PMC family for what promises to be an exciting year for our organization as we set sights on a $52 million fundraising goal,” said Billy Starr, PMC founder and executive director. “Primo’s role as official water sponsor is important as we not only want to make sure our riders stay hydrated on the road, this new partnership makes us proud to make a positive environmental impact, providing high-quality water and eliminating the waste that single-serve plastic bottles create during the ride.”