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PMC Announces Primo Water as the Official Water Sponsor for 2018

By: Pan-Mass Challenge

May 16, 2018 10:20:00 AM

The PMC is pleased to announce that Primo Water has been named the official water of the 39th PMC. As the water sponsor, Primo will supply all of the drinking water for this two-day cycling event -- from water stops along the 192-mile course through Massachusetts to the water used to make the Gatorade for post-ride celebrations.

“Growing up in New England and having completed the Pan-Mass Challenge 17 times myself, I have come to know the PMC as a world-class event that has had a profound and longstanding impact on the Dana-Farber Cancer Institute in Boston and beyond,” said Primo Water CEO Matt Sheehan. “We’re delighted to be an official sponsor and to advance our shared commitment to cancer research, family wellness and waste reduction.”

“We welcome Primo Water to the PMC family for what promises to be an exciting year for our organization as we set sights on a $52 million fundraising goal,” said Billy Starr, PMC founder and executive director. “Primo’s role as official water sponsor is important as we not only want to make sure our riders stay hydrated on the road, this new partnership makes us proud to make a positive environmental impact, providing high-quality water and eliminating the waste that single-serve plastic bottles create during the ride.”

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