The Pan-Massachusetts Challenge announced this week that Boston's WCVB Channel 5 has signed on as the 2011 PMC media sponsor. Here is the official release:
WCVB-TV Channel 5 to be Pan-Massachusetts Challenge Media Sponsor in 2011 NEEDHAM, Mass. (Dec. 28, 2010) – In 2011, the Pan-Massachusetts Challenge will team up with WCVB-TV Channel 5, Boston's top rated news station, as its media partner. Coverage will begin early in the summer on "NewsCenter 5" as well as on the station's website, TheBostonChannel.com. In addition, a special edition of "Chronicle" will air on Friday, August 5, the eve of PMC weekend. "Our partnership with WCVB will create the opportunity to bring our cause to more people, grow our ridership and our donor base and ultimately raise more money for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund," said PMC Founder and Executive Director Billy Starr. The Pan-Mass Challenge, which is set for August 6 and 7, 2011, is the most successful athletic fundraising event in the nation. It raises more money for charity than any other and it contributes 100 percent of every rider-dollar raised directly to the cause. Since 1980, the PMC has raised and contributed $303 million to Dana-Farber. "We will be proud to bring the stories of those who ride and raise money for cancer research to the public and increase exposure for the event," said WCVB President and General Manager Bill Fine. The new sponsorship replaces a longtime relationship between the PMC and NECN. "NECN was a tremendous help in increasing public awareness about the PMC and we are grateful for their 12 years of support," Starr said. Registration for the 2011 PMC starts January 18. For more information about the PMC, or to register to ride, visit pmc.org. The Pan-Massachusetts Challenge is a pioneer in the athletic fundraising event industry and today raises more money for charity than any other in the country. On August 6 and 7, 2011, 5,000 cyclists will travel one of 11 routes, logging between 25 and 190 miles over one or two days, through 46 Massachusetts cities and towns. Their collective goal is to raise more than $34 million for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund and bring the organization's 32-year fundraising total to more than $34 million. For more information about the PMC, call 800-WE-CYCLE or visit www.pmc.org.
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