To all PMC cyclists,
The last few weeks have been extremely stressful for everyone. All of us have been profoundly affected by this public health crisis, and part of our anxiety is not knowing when it is going to end. One thing is certain: showing compassion to one another will help us all get through this.
With that spirit in mind, the PMC is taking an unprecedented step: WE WILL NOT ENFORCE FUNDRAISING MINIMUMS FOR 2020. Do we still need each PMC rider to raise as much for cancer research and treatment as she or he can? Yes, but you don’t need the stress of having to ask donors to support your ride if you believe they don’t have the ability to do so. For 2020, we simply ask that you raise what you can, support your own ride with a gift if you have the means, and otherwise let your conscience be your guide regarding your donor base.
As for timing, you should do what feels right for you. Normally, the PMC encourages riders to begin their fundraising early and not be afraid to ask often. If this approach feels inappropriate at this moment, you should modify your PMC fundraising for 2020 with timing that works for you and your donors.
For 40 years, the PMC has represented hope for cancer patients everywhere by raising vital funds for Dana-Farber Cancer Institute. That’s not going to change in 2020. The remarkable longevity of the average PMC rider tells us that you are committed to this cause and will be in the future.
Thank you, and we send you our wishes for good health.
Billy Starr
Founder/Executive Director
