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Athletic Brewing Co.'s Limited Release PMC Beer & Podcast Featuring Billy Starr

Published Date:   July 17, 2020

Topic:   Sponsor News

Closer by the Mile IPA from Athletic Brewing Company

closer_by_the_mile_ipa

PMCers, our friends at Athletic Brewing Co. have brewed something special for us this year.

Athletic Brewing has created a limited-release PMC craft non-alcoholic beer known as Closer by the Mile IPA. All proceeds from the sale of Closer by the Mile IPA will be going directly to the PMC. These funds will be used to support the PMC’s mission of providing critical funding to Dana-Farber Cancer Institute.

Closer by the Mile IPA is an IPA with grapefruit and pineapple aromas and a lean malt profile. The Mosaic hops bring a bitter, hop-forward taste with notes of tropical fruit and a clean, crisp finish.

Click here to learn more or place your order for “Closer by the Mile,” currently available exclusively to PMCers.

Athletic Brewing Co. is a craft non-alcoholic brewery based in Stratford, CT and San Diego, CA.


Athletic Brewing Co. Podcast Featuring Billy Starr

Listen to the latest episode of "Without Compromise," Athletic Brewing Co.'s podcast, featuring Billy Starr

 

When Billy’s mother, Betty, was diagnosed with cancer he decided to return home to Massachusetts instead of leaving for his climbing trip to Nepal. Billy had just graduated from college in Colorado and the world was seemingly his oyster. 

As his mother’s cancer worsened, those free-spirited experiences became less and less important and were ultimately replaced with grief after Betty tragically passed away from cancer in 1974. 

After floundering a few years and wondering how to process the grief, Billy’s desire to “do something” continued to grow. He took action in 1980 by organizing the first Pan-Mass Challenge as a way to make sense of the grief and carry on the legacy of his mother. 

The challenge would be to ride a bicycle across Massachusetts and raise money for the Jimmy Fund and Dana-Farber Cancer Institute. 36 people joined that first year and they raised $10,000. The PMC was born. 

Listen to the podcast here.

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