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ALEX AND ANI Launches New Charm Design to Benefit PMC

By: Pan-Mass Challenge

May 31, 2018 2:59:00 PM

ALEX AND ANI is pleased to announce its newest CHARITY BY DESIGN collaboration in partnership with the PMC to raise money for the Dana-Farber Cancer Institute.

Between now and December 2019, ALEX AND ANI will donate 20% of the purchase price of the new Never Give Up Bangle ($38), available in Rafaelian Gold and Rafaelian Silver finishes, to benefit life-saving cancer research and treatment. This bangle serves as a bold reminder to hold on, take a stand and most importantly, to never give up.

ALEX AND ANI was first inspired by the PMC at their 2013 Heavy Hitter event, where stories from donors and volunteers stole the hearts of the company’s CHARITY BY DESIGN team. Shortly after, ALEX AND ANI launched the Bike Charm Bangle that has since raised more than $300,000 towards cancer research through 20% proceeds donations from each bangle. The Never Give Up Bangle is an extension of their partnership.

“Being partnered with Pan-Mass Challenge for the past 6 years has been eye-opening in regard to how much support they are able to generate for cancer research,” said Colleen Fugere, Vice President of Partnerships and Brand Licensing. “Their participants are dedicated to raising money, training, conditioning, and riding in this extensive bike-a-thon. They have also opened their arms to encourage and advocate for partners like us. As a vehicle to continue our support we designed the Never Give Up charm to further the mission of the Pan-Mass Challenge even further in the years ahead.”

“We are thrilled to expand our relationship with ALEX AND ANI with the release of a second CHARITY BY DESIGN item that gives back to our cause. Support from partners like ALEX AND ANI ensures we’re able to maintain maximum fundraising efficiency while increasing our gift to Dana-Farber each year,” said Billy Starr, PMC founder and executive director. “The Never Give Up bangle truly encompasses the spirit of our organization and our mission to one day eradicate cancer.”

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