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TIEM Athletic Continues PMC Sponsorship

Published Date:   June 07, 2022

Topic:   Sponsor News, PMC 2022

TIEM LogoThe Pan-Mass Challenge is pleased to announce TIEM as an official sponsor of this year’s PMC Winter Cycle and PMC ride weekend. Involved in the PMC Winter Cycle since 2018, TIEM has now made an even bigger commitment by supporting the organization’s ride in August as well. TIEM is proud to support the PMC community in their efforts to make an impact in the fight for cancer through monetary and in-kind donations. This sponsorship joins TIEM’s portfolio of ongoing give-back initiatives that align with the brand’s mission and resonate with its core values.

“Having ridden the PMC with a team of friends and family for the past 10 years, I hold the mission, organization, and event close to my heart,” said TIEM founder, Tracey McLeod. “The PMC and PMC Winter Cycle are a natural fit for TIEM, as our cycling shoes are developed to elevate your indoor and outdoor rides. This sponsorship not only provides us the opportunity to bring our product to the PMC riders, but also allows us to give back to a community and a cause that we care deeply about.” 

After saturating the indoor cycling market since its launch, TIEM is excited to introduce its first-ever outdoor focused cycling shoe, the Via. The Via applies the DNA of the customer favorite, Slipstream cycling shoe, to an outdoor-ready silhouette. Built for exploration in and beyond the studio, the Via is the perfect style to clip in for your next PMC ride. TIEM looks forward to continuing its support of the PMC as an official sponsor in years to come, and also through developing products guaranteed to elevate and support indoor or outdoor rides.

“We are grateful for TIEM’s unwavering commitment to the PMC’s mission over the years,” said Billy Starr, PMC founder and executive director. “TIEM has stepped up to make an even greater commitment to one day beating cancer by becoming not only a sponsor of our Winter Cycle program, but for PMC ride weekend as well.”

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