This year, PMC weekend drew more than 5,700 cyclists from 35 states and eight countries to ride up to 190 miles during one or two days in what would be some of the most challenging weather conditions PMCers have faced in the past 35 years. Their goal by Oct. 1 is to raise $40 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund.
One way in which riders, volunteers and PMC staffers and supporters can help spread the annual bike-a-thon’s message is by sharing their stories through the media, giving a face to the PMC’s mission. When friends, family members, neighbors and co-workers see their loved ones in the news, they are much more likely to donate to the cause. Below is a sprinkling of media highlights from the weekend that the PMC Publicity Team would like to share!
Local newspapers such as the Cape Cod Times and The Sun Chronicle followed PMCers along the route.
WBZ-TV, the PMC’s official 2014 media sponsor, was onsite to help share live weekend coverage.
Other TV stations met with cyclists and volunteers at official starting lines and finishes as well as water stops, including the Lakeville PMC Pedal Partner tent.
Thank you all for sharing your stories on behalf of the PMC Publicity Team. Ride on!
Post courtesy of Allison from Teak Media + Communication
