The Pan-Mass Challenge is pleased to announce that Life Time, the nation's only Healthy Way of Life brand, is the new official training and nutrition sponsor through 2020.
Life Time, which has three destinations in the Greater Boston area along with the soon-to-open Burlington club, will provide expert trainers and nutrition coaches to participants as they prepare for the annual event, at the New Rider Orientation sessions. The experts will discuss the importance of taking care of your body during an intensive training period and offer tips for health improvement. As well, Life Time Athletic Chestnut Hill will host rides for PMC participants from April through July to gear up for PMC ride weekend in August.
"Life Time's incredibly valuable health, training and nutrition expertise is an exciting and welcome addition to the PMC family this year," said Billy Starr, PMC founder and executive director. "Our dedicated riders work hard year-round to prepare for PMC ride weekend, and we're thrilled to have Life Time become their go-to resource during the next three years. The health of our participants is a top priority, and Life Time's sponsorship helps to ensure riders treat their bodies properly and are physically prepared come August."
Life Time will be providing the following to 2018 PMC registered riders:
- Life Time Training and Nutrition
- Life Time 10-day guest pass (good from April 1, 2018 - June 30, 2018)
- Life Time Training Program
- Life Time Nutrition
- Life Time Training Rides - April 28th, May 26th, June 16th and July 21st