The Pan-Mass Challenge (PMC) is pleased to announce that Experian, a global information services company, has signed on as an official sponsor. Experian is making a unique commitment to help the PMC improve the organization's data quality to better reach and understand their riders, volunteers and donors. During PMC ride weekend, Experian is also sponsoring the lunch stop in Dighton-Rehoboth, which will keep more than 6,200 riders fueled as they ride up to 192 miles for cancer research and treatment.
"We are honored to sponsor the PMC and support their efforts in fundraising for cancer research and treatment," said Thomas Schutz, SVP and general manager of Experian Data Quality. "Experian is committed to our communities and excited to work with an organization many of our employees are passionate about. We have two main goals for this sponsorship. First, we support this inspiring event so the PMC can continue to provide 100 percent of all rider fundraising directly to cancer research. And second, we are excited to help the PMC unlock the power of its data to drive new fundraising opportunities this year and beyond."
The sponsorship will improve the organization's access to quality data by leveraging Experian Pandora™, a cutting-edge data management solution that features robust data discovery and analysis capabilities that empower users to make more informed and timely decisions. The hope is that with better data insight and access, the organization will increase the number of rider registrations and raise more money for cancer research each year.
"We're excited to welcome Experian into the PMC family," said Billy Starr, founder and executive director of the PMC. "Their commitment to help our organization improve our data quality will undoubtedly lend a hand in continuing to grow our community and expand our impact in the fight against cancer moving forward."