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PMC 2020 Virtual Handbook

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Welcome riders, volunteers, and virtual riders to PMC 2020 Reimagined! Think of this page as your "Virtual Handbook" for getting the most out of your PMC experience this year. And whether you participate in one activity, all of them, or something in between, remember that we're all part of the same PMC community, even if physically distant in 2020. Enjoy!

What You Need to Know for Your PMC 2020 Reimagined:

Watch PMC 2020 Reimagined Features at pmc.org/reimagined • Live from 6 AM to 7 PM on August 1, 2020

Be a Part of the PMC 2020 Reimagined Start

2_Start Line_IconWatch the PMC 2020 Reimagined Start at 7 AM on August 1 at pmc.org/reimagined!

Riders submitted #PMCReimagined photos and videos to include in the start video. The deadline to participate in this video project was July 28.


Why Do You PMC?

Riders and volunteers, find the "Why I PMC" sign in your PMC 2020 mailing and be part of the 2020 "Why I PMC" video!

We each ride, volunteer and fundraise for Dana-Farber Cancer Institute for our own personal reasons – this is your opportunity to share why you PMC.

The deadline to participate in this video project was August 2.

Want another copy of the poster? Download it here and then print!



PMC Team Photos

We want to see how teams will reimagine their 2020 PMC Team Photos! Team captains, gather your team whether it be virtually on Zoom or in a safe social distance photo*, put on your 2020 team jersey, and take a picture!


Make sure that you are only submitting new 2020 photos as we want to highlight all of our 2020 teams through social media, our PMC 2020 Reimagined social stream, our photo gallery and annual yearbook.


The deadline to submit a team photo was August 2 at 12 PM.



*Please keep in mind Centers for Disease Control social distancing guidelines (e.g., maintaining 6-foot separation, wearing a face covering) if you are taking your team picture in person. The PMC is not able to use photos where riders are not following these guidelines.

Social Media

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Pan-Mass Challenge
Pan-Mass Challenge

Follow the Pan-Mass Challenge on social media and make sure you tag us in your PMC 2020 Reimagined posts!

Use the official PMC 2020 Hashtags: #PMCReimagined #PMC2020

We'll be sharing posts from riders, volunteers, virtual riders, sponsors and donors throughout PMC 2020 Reimagined! Make your social profiles and posts public on Facebook, Twitter and Instagram so we can share them!

Be sure to join the Pan-Mass Challenge's Strava Club and follow members of the PMC Community as they ride. 

Social Media Posts for You

Looking for ideas of what to post about #PMCReimagined on social media? Check out the ideas listed below by network – copy these, paste them and add your profile page or donation link, and then post!

I am turning my #PMCReimagined into reality and fundraising to raise money for Dana-Farber Cancer Institute. Please consider donating to my Pan-Mass Challenge fundraiser and know 100% of your donation will go to directly to cancer research and treatment. #PMC2020

I am turning my #PMCReimagined into reality and fundraising to raise money for @DanaFarber. Please consider donating to my @panmass fundraiser and know 100% of your donation will go to directly to cancer research and treatment. @panmass #PMC2020

I am turning my #PMCReimagined into reality and fundraising to raise money for Dana-Farber Cancer Institute. Please consider donating to my Pan-Mass Challenge fundraiser and know 100% of your donation will go to directly to cancer research and treatment. #PMC2020

Living Proof Cancer Survivorship Virtual Toast

pmc-badge-lpA cherished PMC tradition, Living Proof toasts celebrate life, the progress we are making in the fight against cancer, and hope for the future.

Join your fellow cancer survivors this year for a very special event at 6 PM EDT on Saturday, August 1: the Living Proof Cancer Survivorship Virtual Toast! Hosted on Zoom, we'll share inspiring sentiments, enjoy live music, and then raise a glass together in solidarity even when we're physically apart.

Living Proof t-shirts will have been shipped to both PMC riders and volunteers by then, so please wear them proudly, and be sure to register for this Zoom event here to join us. 

Your family and friends can watch at:


Join the Living Proof Toast

At-Home PMC Virtual Ride

Start your day on a virtual ride with six-time US National Cyclocross Champion and PMC rider Tim Johnson!

At 8 AM EDT on Saturday, August 1, Tim Johnson will host a 60-minute indoor ride that will be streamed on pmc.org and the PMC’s Facebook page. Tim and some special guests – including US Olympic Team member Emma White – will discuss cycling, the PMC, and progress against cancer at Dana-Farber. So dust off that stationary bike, hop on your Peloton*, or join Tim in the virtual world of Zwift** – everyone's invited!

Tim's special guests will include:

  • Emma White, member of the 2020 US Olympic Long Team and UCI Track World Champion
  • Dr. Toni Choueiri, PMC rider and MD, Oncologist, Director of the Kidney Cancer Center at Dana-Farber
  • Lisa Scherber, PMC rider and Director of Patient and Family Programs, Jimmy Fund Clinic at Dana-Farber
  • Linda Sterling, PMC rider, top fundraiser and leader of the PMC’s weekly group rides on Peloton

No advance sign-up is required to participate but you'll receive a free one-year membership to USA Cycling (for you or a friend) if you register. So find yourself anything that pedals indoors, point your laptop (or tablet or smart phone) at the PMC website or Facebook page to watch at 8 AM... and start pedaling!

*Note to Peloton riders: Join other PMCers at 8 AM on a 60 min Classic Rock Ride with Jenn Sherman, recorded August 4, 2019, and tag yourself with PMC2020.

**Note to Zwift subscribers: To ride along with Tim in the virtual world, join the "PMC 2020 Ride" (8:05 AM roll out) at this Zwift event link.


Instagram Scavenger Hunt

Join the #PMCReimagined Instagram Scavenger Hunt and be entered to win $100 worth of PMC merchandise! Try to get as many items on the list as possible and share on your Instagram story. The game starts on Friday, July 31, at 7 pm and goes through Sunday, August 2, at 12 noon. Be sure to follow the rules below to qualify:

  • 1 post on a user's Instagram story = 1 entry
  • To qualify, the photo must tag @panmass and the applicable sponsor, and use #PMCScavengerHunt #PMCReimagined #PMC2020
  • Game starts on Friday, July 31 at 7 PM and concludes on Sunday, August 2 at 12 PM.
  • 5 winners will be chosen at random and win $100 each towards a store purchase on pmc.org
  • Winners will be DM'd on Instagram on Tuesday, August 4

PMC Reimagined Scavenger Hunt

Click here to view a PDF of the Instagram Scavenger Hunt


By uploading, posting, sending or submitting text, photographs, pictures, images or any other content including any graphics, video, data, text, files, hyperlinks, URLs, software, music, sound or other content collectively, "Content" to the Pan-Mass Challenge, you are agreeing to allow the PMC to use the Content including but not limited to in social media, publications, videos, and advertisements. If you do not agree, do not upload, post, send or submit any Content.


No purchase necessary


PMC 2020 Reimagined Programming

All PMC 2020 Reimagined programming will be available live at pmc.org/reimagined on August 1 from 6 AM to 7 PM.

Programming starts Friday, July 31, with PMC 2020 Live on WBZ and continues Saturday, August 1, at pmc.org/reimagined, Facebook, and YouTube.

Join us live on August 1 or watch the programming any time after its scheduled time! Invite your supporters to tune in, too. Share pmc.org/reimagined in emails to your donors, in your Facebook Fundraisers, in your social media bios, and wherever else you promote your PMC participation!

The Sunday PMC Photo Finish will be on social media.



1_PMC 2020 Live_Icon 7 PM: PMC 2020 Live on WBZ-TV, the official media sponsor of the PMC


2_Start Line_Icon 7 AM: PMC Reimagined Virtual Start
3_Zoom_Icon 8 AM: At-Home PMC Virtual Ride
4_Pedal Partner_Icon 12 PM: Pedal Partner Video Celebration
5_MMA Quad_Icon 3 PM: Virtual MMA Experience
6_Living Proof_Icon 6 PM: Living Proof Cancer Survivorship Virtual Toast


7_Finish Line_Icon 9 AM: PMC Photo Finish

Watch PMC 2020 Reimagined at pmc.org/reimagined • Live from 6 AM to 7 PM on August 1, 2020

All times listed are Eastern Daylight Time (EDT)

Virtual Goodie Bag

goodie_bag_hero_sRiders and volunteers, you received packages in the mail with your PMC 2020 Reimagined, but don't forget about the Virtual Goodie Bag from PMC sponsors!

Thank you to all of the PMC sponsors who are supporting PMC 2020 Reimagined and who are participating in this virtual goodie bag!

Check Out the Goodie Bag


Even though fundraising minimums for PMC riders are not being enforced this year, Dana-Farber Cancer Institute needs your fundraising more than ever. As always, 100 percent of rider-raised dollars go directly to Dana-Farber.

PMC Fundraising Resources: