WBZ-TV myTV38 (WSBK-TV), cbsboston.com

CBS Boston’s WBZ-TV, Boston’s Most-Watched station, and sister station myTV38 (WSBK-TV) celebrated the stations’ fifth year as Official Media Partner of the Pan-Mass Challenge. As Official Media Partner, WBZ-TV proudly supports the cause with a year-long public service announcement campaign across both WBZ-TV and myTV38. For the fifth year in a row, WBZ-TV opened their studios to dozens of PMC riders to share their stories and give them a platform via broadcast and digital/ social media. WBZ-TV’s riders have included anchors Lisa Hughes and David Wade; Meteorologists Eric Fisher, Danielle Niles, Barry Burbank and Pamela Gardner; Reporters Mike LaCrosse and  Luisa Moller; WBZ-TV employees Terry Eliasen and Greg Raso to name a few. WBZ-TV News produces dozens of news pieces leading up to the PMC ride as well as a live, one-hour special from the Opening Ceremonies. WBZ-TV News commitment continues throughout the PMC weekend with live coverage within newscasts including comprehensive news features, weather reports, riders’ stories and the finish line coverage on cbsboston.com. “We are just thrilled to partner with the PMC,” said Mark Lund, President and General Manager for WBZ-TV and myTV38. “It’s an honor to be part of such an extraordinary event that raises hopes and funds for a remarkable cause.”



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