Yasso Commits To Second Year in Support of Pan-Mass Challenge
Local Frozen Greek Yogurt Brand Lends a Hand in the Fight Against Cancer
QUINCY, MA: JULY 24, 2017 – Today Yasso® Frozen Greek Yogurthas announced its sponsorship of the Pan-Mass Challenge® (PMC) in the brand’s continued efforts to support meaningful charitable causes with a focus on those within the local community. One spoke in the wheel of Yasso’s commitment to corporate social responsibility, founders and friends Drew Harrington and Amanda Klane are thrilled to join the PMC for the second consecutive year, providing thousands of Yasso samples to PMC participants throughout ride weekend on August 5 and 6 and at select 2017 PMC Kids Rides.
“We care deeply about fighting cancer and there is no team we’d rather be in the fight with than Billy Starr and his PMC crew,” said co-founder Drew Harrington, a three-year PMC rider. “Their fun-loving entrepreneurial mindset matches ours and their commitment to community and helping others is inspiring. We’re partners for the long-term and we couldn’t be prouder to be part of the PMC family.”
The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. Set for August 5 and 6, the PMC will draw more than 6,200 cyclists and 4,000 volunteers to the two-day bike-a-thon. Together, they will work to raise a record goal of $48 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute. Since its inception in 1980, the PMC has contributed more than $547 million dollars to Dana-Farber.
”We’re thrilled to have the wonderful Yasso team on board as a sponsor once again this year,” said Billy Starr, PMC founder and executive director. “Rooted in Massachusetts and built on a spirit of true entrepreneurship, Yasso's partnership and commitment to the PMC both on and off the road speaks volumes to the strength of the next generation of PMC riders and corporate donors. We look forward to continue growing our relationship for years to come.”
Founded by childhood friends from Easton, MA Drew Harrington and Amanda Klane, Yasso Frozen Greek Yogurt is one of the fastest growing dessert brands in the country, with new innovations introduced for 2017 that make everyday indulgence undeniable, including a first of its kind sandwich format in Mint and Vanilla flavors, along with three new flavors joining the stick bar lineup, S'mores, Toffee Caramel Chocolate Chip and Black Raspberry Chocolate Chip.
About the Pan-Mass Challenge®
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 38th PMC will take place on August 5 and 6, 2017. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $547 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 52 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org.
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso currently offers 19 flavors and formats from sticks to candy bars to sandwiches and products can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit www.yasso.com.