Pan-Mass Challenge Announces Experian as New 2017 Sponsor
Boston, Mass., June X, 2017 — The Pan-Mass Challenge® (PMC) is pleased to announce that Experian®, a global information services company, has signed on as an official sponsor. Experian is making a unique commitment to help the PMC improve the organization’s data quality to better reach and understand their riders, volunteers and donors. During PMC ride weekend, Experian is also sponsoring the lunch stop in Dighton-Rehoboth, which will keep more than 6,200 riders fueled as they ride up to 192 miles for cancer research and treatment.
“We are honored to sponsor the PMC and support their efforts in fundraising for cancer research and treatment,” said Thomas Schutz, SVP and general manager of Experian Data Quality. “Experian is committed to our communities and excited to work with an organization many of our employees are passionate about. We have two main goals for this sponsorship. First, we support this inspiring event so the PMC can continue to provide 100 percent of all rider fundraising directly to cancer research. And second, we are excited to help the PMC unlock the power of its data to drive new fundraising opportunities this year and beyond.”
The sponsorship will improve the organization’s access to quality data by leveraging Experian PandoraTM, a cutting-edge data management solution that features robust data discovery and analysis capabilities that empower users to make more informed and timely decisions. The hope is that with better data insight and access, the organization will increase the number of rider registrations and raise more money for cancer research each year.
“We’re excited to welcome Experian into the PMC family,” said Billy Starr, founder and executive director of the PMC. “Their commitment to help our organization improve our data quality will undoubtedly lend a hand in continuing to grow our community and expand our impact in the fight against cancer moving forward.”
The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. Set for August 5 and 6, 2017, the PMC will draw more than 6,200 cyclists and 4,000 volunteers to the two-day bike-a-thon across Massachusetts with the goal of raising $48 million to support patient care and cancer research at Dana-Farber Cancer Institute. If accomplished, this fundraising goal will bring the organization’s 38-year contribution to more than $595 million. The PMC is Dana-Farber’s largest single contributor, raising more than 52 percent of the Jimmy Fund’s annual revenue.
About The Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is an annual bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $547 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 52 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org.
Experian® is the world’s leading global information services company. During life’s big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
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