Harpoon Brewery Invites the Pan-Mass Challenge Community to Choose the Official 2017 PMC Beer

Selected Beer will Benefit Cancer Research and Treatment at Dana-Farber Cancer Institute 

NEEDHAM, Mass. April 20, 2017 – For the first time since joining forces in 1998, Harpoon Brewerywants the Pan-Mass Challenge (PMC) community to choose the next PMC Beer through an online survey. For every pint of PMC Beer sold, Harpoon Helps will make a one dollar donation to the PMC. 

The PMC community will vote for their favorite style of beer between an Americanaweiss, British Mild, Rye IPA and Session IPA with Orange Peel. The chosen beer will be revealed at a special event at Harpoon Brewery on June 7th as the official 2017 PMC Beer. It will also be sold on tap at Harpoon’s breweries in Boston, MA and Windsor, VT and select Boston-area restaurants from June 7th until August 4th, or until it runs out.  

“We’re thrilled to bring Harpoon and PMC fans into the beer selection process this year,” said Dan Kenary, Harpoon Brewery CEO and Co-Founder. “We make the PMC Beer each year as a way to celebrate the riders, volunteers, staff and everyone who helps make ride weekend a success year after year – and we’re proud to be partnering once again to continue supporting the great work being done at Dana-Farber.” 

On Aug. 5 and 6, more than 6,200 cyclists will ride up to 192 miles in the PMC with the goal of raising $48 million for Dana-Farber Cancer Institute. The PMC has raised $547 million for adult and pediatric patient care and cancer research at Dana-Farber since the ride’s inception in 1980. The chosen PMC Beer will also be served throughout ride weekend for riders and volunteers at the starting line in Sturbridge, at Massachusetts Maritime Academy in Bourne and at the PMC finish line in Provincetown.  

“We’re excited to see what the PMC community chooses as the Harpoon 2017 PMC Beer,” said Billy Starr, PMC founder and executive director. “We’re raising a pint once again to the riders, volunteers and partners like Harpoon that make the PMC possible each year. It’s this type of unique initiative that helps our organization and our impact grow year after year.”  

The voting process, available through an online survey shared on PMC and Harpoon social media accounts, will allow the PMC community to choose from the following beer styles: 

  • Americanaweiss: This refreshing summer style is a hoppier version of a hefeweizen. Served with yeast in the beer, pours cloudy.  
  • British Mild: This British session beer, like its name suggests, is mild and known for moderate, balanced hop character with low alcohol content. Grainy to toasty malts may be present, gold to dark brown in color. 
  • Rye IPA: This India Pale Ale is a style of Rye Beer that has a strong hoppy character comparable to the India Pale Ale. The Rye India Pale Ale style has a unique spicy character derived from malted rye in the mash. 
  • Session IPA with Orange Peel: IPA stands for India Pale Ale, and like your favorite, Harpoon IPA, the style is usually high in bitterness from hops and the color ranges from very pale to golden to reddish amber. One of the more popular styles these days, a “session” beer falls at 5% ABV or lower. A comparable beer would be Harpoon Take 5, a full-flavored IPA with a more approachable ABV. This version would include some orange peel to give it a bit of a citrusy flavor.

The Harpoon PMC Beer is a draft-only product and is a limited batch beer, available while supplies last. 

The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. The PMC is Dana-Farber’s largest single contributor, donating 100 percent of funds raised to the cause and contributing more than 52 percent of the Jimmy Fund’s annual revenue. To learn more about the PMC or to make a financial contribution, visit www.pmc.org, or call (800) WE-CYCLE. Connect with #PanMass2017 on FacebookTwitterInstagramPinterest and LinkedIn

About the Pan-Mass Challenge: 

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $547 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 52 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org. 

About the Harpoon Brewery: 

The Harpoon Brewery was founded in 1986 by three beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award winning IPA and UFO beers, along with special seasonal selections. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 19th largest craft brewer in the US.  Harpoon has since introduced the limited batch 100 Barrel Series and the as well as the all-natural Harpoon Craft Cider made from freshly pressed apples. In 2012 Harpoon was the recipient of the Green Business Award from the City of Boston. Harpoon has been recognized by the Boston Globe as one of Massachusetts’ Best Places to Work. In 2016 Harpoon was named one of the Top Charitable Contributors in Massachusetts by the Boston Business Journal. In August 2014 Harpoon became an employee-owned company. For more information about Harpoon visit www.harpoonbrewery.com