Pan-Mass Challenge announces The Club by George Foreman III as its Official Training and Nutrition Partner

NEEDHAM, Mass. March 18, 2015 – The Pan-Mass Challenge (PMC) today announced a partnership with The Club by George Foreman III to serve as the official training and nutrition partner of the bike-a-thon event that has raised $455 million for patient care and cancer research at the Dana-Farber Cancer Institute (DFCI) through the Jimmy Fund. In addition to athletic training support that George Foreman III and David Bergeron will provide for the long distance biking event, The Club’s resident nutrition guru, Tara Hatala, R.D., will provide PMC riders with nutritional advice on how they can best prepare for ride weekend in August. 

“The PMC is excited to enter into this collaboration with The Club. After all, just about everybody enlists to fight in the war with cancer. I look forward to what they will bring to the table,” said Billy Starr, founder and executive director of the PMC. “To top it off, I look forward to personally training with George Foreman III and welcome him to the PMC family as he has registered to ride his first PMC in 2015.” 

As the official training partner of the PMC, The Club will contribute to the PMC Blog with Fight Stories profiling riders and the latest fitness and training trends, provide on-site consultations at PMC New Rider Orientation sessions, as well as offer two targeted PMC training classes per week at no cost to PMC riders. These BOXFIIT 360™ classes, which are part of the FIIT by George workout series, will focus on strength, mobility, core work and endurance, and will be held Wednesdays from 7:30-8:30 p.m. and Sunday’s from 12:00-1:00 p.m. starting April 1, 2015.  

“We are truly at home with the PMC’s mission to pay it forward through fitness, fundraising and a cycling journey that will push each rider’s mental, physical and spiritual prowess.” said George Foreman III, founder of The Club by George Foreman III. “EVERYBODY FIGHTS for a better, healthier world, and the PMC is proof of that power. We are ecstatic to help the riders in their journey to the finish line to help fund cures for cancer. “ 

The partnership with The Club will begin effective immediately.  

About the Pan-Mass Challenge

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $455 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 50 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org  

About The Club by George Foreman III

The Club was created to meet the demands of the most discerning client looking for a high Intensity workout that combines the luxury amenities of a big box gym and the community of a local boutique. The Club is a tricked out gym that teaches the art of boxing fitness. BOXFIIT created by George Foreman III is a patented workout that covers all of the essential elements of a true Fighters workout. BOXFIIT is the Boxing Fitness Authority featuring FIITwork, BAGwork, BODYwork and ROADwork patented training classes and programs. Everybodyfights for Fitness, Nutrition and Life. GET FIIT. JOIN THE CLUB. For more information, please visit www.everybodyfights.com.

Media Inquiries: 
Jessica Benjamin, Cone Communications
617.939.8320