Pan-Mass Challenge Founder Taps into His Inner Brewing Skills

Pan-Mass Challenge Founder Taps into His Inner Brewing Skills

Drafts the Perfect PMC Pint at Harpoon Brewery, July 7 

BOSTON – On Monday, July 7, Billy Starr, founder and executive director of the Pan-Mass Challenge (PMC), along with Harpoon Brewery staffers who are PMC cyclists, will brew the limited edition “Harpoon PMC beer” on Harpoon’s brew deck to benefit the PMC, the most successful athletic fundraising event in the country.

WHAT:          Harpoon Brewery brews Harpoon PMC beer to benefit the Pan-Mass Challenge.

WHO:             Guest brewer, Billy Starr, Pan-Mass Challenge founder and executive director; Jamie Schier, Harpoon quality control manager/brewer and a twelve-time PMC cyclist; and Jamie Rudavsky, Harpoon inventory and purchasing manager/brewer and afour-time PMC cyclist. Schier and Rudavsky ride in the annual bike-a-thon as part of Team FORZA-G. Schier rides in honor of three friends lost to cancer. Rudavsky rides in honor of his father, a two-time cancer survivor.

WHY:             During the event, Starr will assist Schier and Rudavsky in brewing a batch of Harpoon PMC beer. Members of the public will have the chance to buy a pint of the special brew from July 21 through Aug. 1 in Harpoon’s Beer Hall in Boston. One dollar of every pint of Harpoon PMC beer sold at the beer hall will support the PMC, which funds adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. On Aug. 2, after a long day on the saddle, Harpoon PMC Beer will also be available to PMCers as they recharge their bodies on the lawn at Mass Maritime Academy.  Since 1998, Harpoon has been pouring hundreds of kegs for thirsty PMC cyclists in Sturbridge, Bourne, and Provincetown.

WHEN:          Monday, July 7 from 11 a.m. to noon, hops will be added to brew at 11:15 am

WHERE:       Harpoon Brewery, 306 Northern Ave, Boston, Mass.

About the Pan-Mass Challenge

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the U.S. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $414 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. In 2013, the PMC gave a record gift of $39 million. The PMC pioneered the $2.5 billion athletic fundraising industry and is today a model of fundraising efficiency. The event donates 100 percent of every rider-raised dollar directly to the cause. In 2013, the PMC generated more than 50 percent of the Jimmy Fund’s annual revenue and was Dana-Farber’s single largest contributor. More than 230,000 individual contributions were made to last year’s event. On Aug. 2 and 3, 5,800 PMC cyclists will ride with the goal of raising $40 million for Dana-Farber.

About Harpoon PMC Beer

Harpoon PMC beer will be a light fruity beer that is perfect for the summer. Sixty kegs worth of the charity ale will be brewed with a special New Zealand hop called Wakatu Hop. Lemon zest, pineapple and coriander will be added in mix during the boiling process. Harpoon PMC beer will have a five percent alcohol by volume content. Between July 21 and Aug. 1 the beer will be exclusively on tap at the Harpoon Beer Hall in Boston One dollar per pint sold will go directly to the Pan-Mass Challenge.