Crabbie’s Alcoholic Ginger Beer to Sponsor 35th annual Pan-Mass Challenge

 

EVERETT, Mass. – Crabbie’s Alcoholic Ginger Beer, the 4.8% ABV refreshing ginger beer, is excited to announce its sponsorship of the Pan-Mass Challenge,the most successful athletic fundraising event in the country. Set for Aug. 2 and 3, Crabbie’s Alcoholic Ginger Beer will quench the thirst of more than 5,500 cyclists who will ride up to 190 miles in the 35th annual event to raise $40 million to support adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund.  

“Crabbie’s is looking forward to being a part of this iconic New England event and helping the cause to fund cancer research and treatment,” says Phil Clarke, general manager of St. Killian, the exclusive U.S. importer of Crabbie’s.  “Crabbie’s is always served chilled, over ice with a slice of citrus, and as you can imagine, will be extremely refreshing for the riders and the thousands of volunteers in the summer heat.”

Crabbie’s will be pouring two flavors, Original and Spiced Orange, at three stops along the PMC route in Sturbridge, Bourne and Provincetown.  Crabbie’s Original is carefully crafted from a recipe using the finest ginger shipped which is cold steeped for up to six weeks and then combined with four secret ingredients.  The result is a refreshing, light bodied ginger beer with a spicy fresh ginger flavor, notes of citrus and a warming finish.  Spiced Orange offers the same refreshing taste as the Original but with a lighter ginger profile and a zesty orange flavor.  

The Crabbie’s adventure dates back to 1801 in Edinburgh, Scotland and the shipping port of Leith.  Pioneering drink merchant John Crabbie began creating new offerings to sell in his shop at 99 Giles Street.  He looked to the Far East to source the best ingredients including the finest ginger and exotic spices; elephants were traditionally used to transport these goods to ships to import to Scotland.  More than 200 years later, Crabbie’s elephant logo symbolizes its heritage and search for ingredients which are still used today to develop the one-of-a-kind flavor of its alcoholic ginger beer. 

Since its debut in April 2012, Crabbie’s Alcoholic Ginger Beer has established, and is leading, the alcoholic ginger beer category in the U.S. which is currently distributed in 42 states.  Crabbie’s has received high praise from Bon Appetit, Huffington Post and The Dallas Morning News.  Hailed as “a ginger beer that lives up to its name” (Bon Appetit), Huffington Post’s “Taste Test” concluded that “the UK’s best-selling ginger beer is finally available in the U.S., and we are quite pleased about it.”  The Morning News called Crabbie’s “moderately gingered and not too sweet…a smooth, refreshing drink,” and Crabbie’s was named “Best in Show” by greater San Francisco’s Fairfax Beer Festival, where it stacked up against some of the nation’s top domestic craft breweries.

Crabbie’s is available for purchase in two formats:  a four-pack of 11 ounce bottles and a larger 16.9 ounce bottle.  Ideal for sipping, it can also be blended into a variety of ginger beer cocktails, such as a Dark and Crabbie and the Moscow Mule.

About the Pan-Mass Challenge

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $414 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. In 2013, the PMC generated more than 50 percent of the Jimmy Fund’s annual revenue and was Dana-Farber’s single largest contributor. In 2014, PMC cyclists will ride with the goal of raising $40 million. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org.

Contact Crabbie’s Alcoholic Ginger Beer

Sales inquiries for Crabbie’s Original Alcoholic Ginger Beer should be directed to Crabbies@StKillian.com.  For more information on Crabbie’s, please visit them on Facebook or follow them on Twitter and Instagram (@CrabbiesUSA) #icewithaslice.

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