WEEI Named Official Radio Partner for the 2014 Pan-Mass Challenge
January 8, 2014
CONTACT: Andrea D’Iorio, 617-269-7171, email@example.com
NEEDHAM, Mass. – For the third year, Sports Radio WEEI 93.7 FMwill serve as the official radio partner for the 2014 Pan-Mass Challenge (PMC), set for Aug. 2 and 3, the largest single athletic fundraising event in the country. Since 1980, the PMC has raised more than $414 million for the Jimmy Fund, which supports adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute in Boston.
As the official radio partner, the station supports the PMC, and its PMC Kids Rides, throughout the year leading up to the events through on-air mentions, website updates, and e-newsletter promotion. On Aug. 1, WEEI will broadcast live from the PMC’s opening ceremonies in Sturbridge, Mass.
WEEI is part of Entercom Boston, a radio network made up of four stations, which also air public service announcements for the annual bike-a-thon from January through the summer to bring awareness to the PMC and its mission. This will mark Entercom’s fifth year as a sponsor.
“Entercom and WEEI have ensured that the PMC message is heard – and understood – far, wide and often,” says Billy Starr, founder and executive director of the Pan-Mass Challenge. “Our continued partnership will increase exposure for the PMC as we embark on the 35th annual event.”
This August, WEEI Host Gerry Callahan will participate in his seventh PMC. “Once you’ve joined the PMC, you’re in for life,” says Callahan. “The PMC is the highlight of my summer. I'll be riding until they kick me out or until I can't make it up the hill in Rehoboth.”
About the Pan-Mass Challenge
The Pan-Mass Challenge is a pioneer of the athletic fundraising industry and today raises more money for charity than any other single event in the country. On Aug. 2 and 3, 2014, more than 5,500 cyclists will ride in the 35th annual event with the goal of raising $40 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The PMC, an annual bike-a-thon that spans up to 190 miles, is a model of fundraising efficiency, donating 100 percent of every rider-raised dollar to the cause. Since the PMC’s 1980 inception, the event has raised $414 million. For more information about the PMC, visit pmc.org.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly-successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.