Pan-Mass Challenge Sets Record $40 Million Fundraising Goal for 2014
Prudential Center to Glow in PMC Red
Thursday, Dec. 5
BOSTON – The city will glow in Pan-Mass Challenge (PMC) red on Thursday, Dec. 5 when the Prudential Center lights up to honor the PMC for setting a record $40 million fundraising goal for its 35th annual event.
The most successful athletic fundraising event in the nation, the PMC raises and contributes more money to charity than any other “a-thon” in the U.S. On Aug. 2 and 3, 2014, more than 5,500 cyclists will commit to riding one of 13 routes to raise money for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute (DFCI) and bring its 35-year fundraising total to more than $454 million. The 2014 fundraising goal is $1 million more than the PMC raised in 2013.
The same night, more than 200 PMC riders, volunteers and sponsors will gather to tour Dana-Farber’s Yawkey Center for Cancer Care and learn how PMC fundraising dollars advance cancer research at Dana-Farber, one of the top five cancer institutes in the nation.
“I am pleased that the Shops at Prudential Center is shining a light on the PMC’s inspiring fundraising goal,” says PMC Founder and Executive Director Billy Starr. “We set the bar high, higher than any other event, because PMC riders and supporters are in a league of their own. They are committed to funding cancer research and the results they achieve continue to impress us all.”
Among the first fundraising “a-thons” in the nation, the PMC is also among the most efficient as 100 percent of every rider-raised dollar goes directly to the cause. The PMC is Dana-Farber’s largest single contributor and the event raises more than 50 percent of the Jimmy Fund’s annual revenue. Registration for PMC 2014 opens online at pmc.org on January 15.
About the Pan-Mass Challenge
The Pan-Mass Challenge is a pioneer of the athletic fundraising industry and today raises more money for charity than any other single event in the country. On Aug. 2 and 3, 2014, more than 5,500 cyclists will ride in the 35th annual event with the goal of raising $40 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The PMC, an annual bike-a-thon that spans up to 190 miles, is a model of fundraising efficiency, donating 100 percent of every rider-raised dollar to the cause. Since the PMC’s 1980 inception, the event has raised $414 million. For more information about the PMC, visit pmc.org.