Pan-Mass Challenge Recognized by the Boston Celtics

         Pan-Mass Challenge Recognized by the Boston Celtics

Inaugural PMC Night

Sunday, Feb. 9

NEEDHAM, Mass. – The Boston Celtics will pay tribute to the Pan-Mass Challenge (PMC) for its incredible fundraising efforts on behalf of Dana-Farber Cancer Institute and the Jimmy Fund on Feb. 9 when it hosts the inaugural PMC Night.

During the special in-game presentation, PMC Founder Billy Starr will be presented with the Heroes Among Us Award. Established as an initiative of the Boston Celtics in 1997, the award identifies individuals who have made a positive impact on the lives of others within the community.

Fourteen PMC Kid Rides participants, children who ride in one of 37 mini bike-a-thons to raise funds for the PMC, will serve as Boston Celtics anthem buddies, standing with players as the national anthem is performed. Ten PMC Pedal Partners who are being treated for cancer at Dana-Farber’s Jimmy Fund Clinic will greet players as they return to the court at TD Garden for the second half of the game as part of the Halftime High Five Kids Tunnel.

The celebration is part of a series of events leading up to the 35th annual PMC, a bike-a-thon that supports adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The PMC is the most successful athletic fundraising event in the US, annually raising and contributing more money to charity than any other.  

On Aug. 2 and 3, 2014, more than 5,500 cyclists will ride up to 190 miles in the two-day fundraising event. The PMC annually contributes 100 percent of every rider-raised dollar directly to the Jimmy Fund. Since its 1980 inception, the PMC has raised $414 million.

“Boston is a sports town and having the Boston Celtics behind the PMC enhances public awareness about the PMC and shows the universality of the PMC mission,” says PMC Founder and Executive Director Billy Starr. “The PMC is pleased to have all of Boston’s major professional sports organizations actively involved in our event and its mission.”

“It is an honor to be involved in such an amazing initiative. The people who run the Pan-Mass Challenge do a wonderful job of organizing their event,” says Boston Celtics CMO Shawn Sullivan. “You can see Dana-Farber Cancer Institute’s tireless commitment to finding a cure for cancer. The impact their work has had on so many people’s lives is truly inspiring.”

To purchase tickets for PMC Night at the Boston Celtics vs. Dallas Mavericks, go to: http://www.pmc.org/blog/2013/11/14/pmc-night-celtics-feb-9-2014. The game starts at 6 p.m. and tickets are $30. A portion of the proceeds will benefit the PMC, as will the evening’s 50/50 raffle.

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About the Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record of 17 NBA Championships, including eight (8) in a row 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all-black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

About the Pan-Mass Challenge

The Pan-Mass Challenge raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute through an annual bike-a-thon that crosses the Commonwealth of Massachusetts. Since its founding in 1980, the PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org.