Pan-Mass Challenge to partner with CBS Boston’s WBZ-TV, myTV38 (WSBK-TV), and cbsboston.com as official Media Sponsor
NEEDHAM, Mass. – CBS Boston’s WBZ-TV, sister-station myTV38 (WSBK-TV), and cbsboston.com will join the Pan-Mass Challenge (PMC), the largest single athletic fundraiser in the country, as its official media partner, starting in 2014.
"Our partnership with WBZ and WSBK (myTV38) will continue to elevate our exposure bringing the Pan-Mass Challenge into many households and to vast audiences as we celebrate out 35th anniversary in 2014. As always, our goal is to increase ridership as well as donors, thus raising more money for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute (DFCI) through the Jimmy Fund,” said PMC Founder and Executive Director Billy Starr.
“CBS Boston’s WBZ-TV, myTV38, and cbsboston.com are thrilled to partner with the PMC and to work with Billy Starr, and the many dedicated and compassionate riders to grow the already impressive funding for cancer care and research. WBZ-TV News Anchor Lisa Hughes is a 3-year PMC alumna, and now Lisa can support the PMC and also take a leading role in the media partnership,” said Mark Lund, President and General Manager of CBS Boston’s WBZ-TV and myTV38. “WBZ-TV and our other media properties are the proud partners of the area’s signature events, and the addition of the PMC is a perfect fit for us and another way we look forward to contributing to the community.”
About the Pan-Mass Challenge
The Pan-Mass Challenge is a pioneer of the athletic fundraising industry and today raises more money for charity than any other single event in the country. On Aug. 2 and 3, 2014, more than 5,500 cyclists will ride in the 35th annual event with the goal of raising $40 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The PMC, an annual bike-a-thon that spans up to 190 miles, is a model of fundraising efficiency, donating 100 percent of every rider-raised dollar to the cause. Since the PMC’s 1980 inception, the event has raised $414 million. For more information about the PMC, visit pmc.org.
About CBS Boston’s WBZ-TV and myTV38
Boston’s WBZ-TV and sister-station myTV38 (WSBK-TV) are part of CBS Television Stations, a division of CBS Corporation. For more, go to www.cbsboston.com, like us on Facebook at CBS Boston and follow us on Twitter @CBSBoston.