2012 PMC Rides Toward $36 Million Goal
About the PMC:
The Pan-Massachusetts Challenge is an annual bike-a-thon and a pioneer of the athletic fundraising industry that today raises more money for charity than any other single event in the country. The organization was founded in 1980 and has since raised $338 million for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund. The PMC is a model of fundraising efficiency. The PMC donates 100 percent of every rider-raised dollar directly to the cause. In 2011, the PMC generated 60 percent of the Jimmy Fund’s annual revenue and it was Dana-Farber’s single largest contributor. Over 230,000 individual contributions were made to last year’s fundraising campaign. In 2012, PMC cyclists will ride with the goal of raising $36 million for Dana-Farber.
The Pan-Massachusetts Challenge is a fully supported bike-a-thon — with food and water stops, mechanical and medical assistance, luggage transportation, and lodging — that runs through 46 towns across Massachusetts. Approximately 5,500 cyclists ride in the event. Cyclists choose from 11 routes of varying mileage designed to cater to all levels of cycling strength and fundraising ability. There are six two-day routes that range from 153 to 190 miles and five one-day rides that range from 25 to 110 miles. In 2012, cyclists are required to raise between $500 and $4,300 to ride in the PMC, depending on the chosen route.
The 33nd annual PMC is Aug. 4 and 5, 2012. The ride has two starting lines on Saturday, Aug. 4, in Sturbridge and in Wellesley, and five finish lines in Provincetown (2), Bourne, Wellesley or Sharon on Saturday, Aug. 4 or Sunday, Aug. 5.
Cyclists travel from 36 states and eight countries to ride in the PMC. Nearly 300 riders are cancer survivors or current patients. Some PMC cyclists are weekend warriors, others are trained triathletes. Most PMC participants ride in honor of a family member or friend fighting the disease. Cyclists range in age from 13 to 88. The average PMC cyclist is 45 years old, trains for three months, solicits 40 sponsors, and raises more than $6,000. During PMC weekend and throughout the year, more than 3,000 volunteers donate their time and 200 corporations provide over $4 million in products and services. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. It is presented by the Red Sox Foundation and New Balance.
YEARS RIDERS VOLUNTEERS DONATION
1980 - 1989 4,968 1,778 $3,665,800
1990 - 1999 16,668 11,921 $38,750,000
2000 - 2009 39,972 22,575 $227,200,000
32 Year Total 71,955 42,244 $338,000,000
2012 GOAL $36,000,000
Media Contact: Jackie Herskovitz, email@example.com, 617-269-7171