32ND Annual Pan-Massachusetts Challenge Rides Toward $34 Million Goal
NEEDHAM, Mass. — The 32nd annual Pan-Massachusetts Challenge was a great success for the quarter of a million contributors, riders, and volunteers who participated. The millions of dollars raised to support cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund will benefit pediatric and adult cancer patients around the globe.
On Aug. 6 and 7, cyclists from eight countries and 37 states - including seven-time Tour de France winner Lance Armstrong, Massachusetts Senators John Kerry and Scott Brown, and 350 cancer survivors - rode one of 11 routes ranging from 25 to 190 miles.
Their goal was to raise $34 million, bringing the PMC’s 32-year contribution to $337 million. In November, the PMC will present its 2011 contribution to Dana-Farber.
“The PMC attracts passionate cyclists and those committed to raising money for cancer research,” said PMC Founder and Executive Director Billy Starr. “We were pleased to have Lance Armstrong take his rightful place, as a survivor and fundraiser, on PMC weekend.”
This year’s event ran exceptionally smoothly, despite a very rainy second day, according to Starr. “The PMC is a machine built on hard work, passion, and integrity,” Starr said. “The PMC professional staff, volunteer head staff, and crew of thousands of volunteers are unmatched in the professionalism and grace with which they execute every task. Together we have created a PMC culture that is the gold standard of the athletic fundraising industry.”
On PMC weekend, individual cyclists became part of one family, unified in a single cause. They ranged in age from 13 to 87 years and were from all walks of life, from police officers to stay-at-home mothers to corporate CEOs. The PMC is all about heart and soul, hope and health. Doctors rode along side their patients; grandparents biked with their grandchildren; and nearly everyone rode on behalf of loved ones lost to, or in treatment for, cancer.
Volunteers filled dozens of roles during PMC weekend. From organizing luggage and unloading trucks to cooking meals and manning water stops, PMC volunteers are deeply rooted in the PMC culture. Thousands of spectators line the roads along the PMC’s 11 routes, holding signs, passing out water, and thanking cyclists for riding.
No other single athletic event raises or contributes more money to charity than the PMC. The PMC gives 100 percent of every rider-raised dollar directly to the Jimmy Fund, a rate of fundraising that is nearly unequaled within the $3 billion athletic fundraising event industry. The PMC generates more than 50 percent of the Jimmy Fund’s annual revenue and is its largest single contributor.
The PMC is presented by the Red Sox Foundation and the New Balance Foundation. The 33rd annual PMC is scheduled for August 4 and 5, 2012. Registration will open in January through www.pmc.org.
MEDIA CONTACT: Jackie Herskovitz (617) 269-7171 email@example.com