Sponsorship supports cancer research while advancing company mission 

Needham, MA (May 23, 2018)—The Pan-Mass Challenge (PMC) is pleased to announce that Primo Water has been named the official water of the 39th PMC. As sponsor, Primo will supply all of the drinking water for this two-day cycling event -- from water stops along the 192-mile course through Massachusetts to the water used to make the Gatorade for post-ride celebrations. 

“Growing up in New England and having completed the Pan-Mass Challenge 17 times myself, I have come to know the PMC as a world-class event that has had a profound and longstanding impact on the Dana-Farber Cancer Institute in Boston and beyond,” said Primo Water CEO Matt Sheehan. “We’re delighted to be an official sponsor and to advance our shared commitment to cancer research, family wellness and waste reduction.”

“We welcome Primo Water to the PMC family for what promises to be an exciting year for our organization as we set sights on a $52 million fundraising goal,” said Billy Starr, PMC founder and executive director. “Primo’s role as official water sponsor is important as we not only want to make sure our riders stay hydrated on the road, this new partnership makes us proud to make a positive environmental impact, providing high-quality water and eliminating the waste that single-serve plastic bottles create during the ride.” 

The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. On August 4 and 5, 2018, more than 6,200 cyclists and 4,000 volunteers will participate in the two-day bike-a-thon with the goal of raising $52 million to support patient care and cancer research at Dana-Farber. One hundred percent of every rider-raised dollar goes directly to the cause. If accomplished, this fundraising goal will bring the organization’s 39-year contribution to more than $650 million. The PMC is Dana-Farber’s largest single contributor, raising more than 53 percent of the Jimmy Fund’s annual revenue.

To learn more about the PMC or to make a financial contribution, visit, or call (800) WE-CYCLE. Connect with #PanMass2018 on Facebook, Twitter, Instagram, Pinterest and LinkedIn.

About Primo Water

Primo Water Corporation (Nasdaq:PRMW) is an environmentally and ethically responsible company with a purpose of inspiring healthier lives through better water.  Primo is North America's leading single source provider of water dispensers, multi-gallon purified bottled water, and self-service refill water.   Primo's Dispensers, Exchange and Refill products are available in over 45,000 retail locations and online throughout the United States and Canada.  Primo Water is a finalist for the 2018 InnoBev Marketing and Innovation Award. For more information and to learn more about Primo Water, please visit our website at

About the Pan-Mass Challenge

The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 39th PMC will take place on August 4 and 5, 2018. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto