ALEX AND ANI Launches New Charm Design to Raise Money for Life-Saving Cancer Research

ALEX AND ANI x Pan-Mass Challenge

PROVIDENCE, R.I.–  May 15, 2018 — In celebration of the Pan-Mass Challenge (PMC) bike-a-thon, beloved lifestyle brand and creator of meaningful, eco-conscious jewelry, ALEX AND ANI, is pleased to announce its newest CHARITY BY DESIGN collaboration in partnership with the PMC to raise money for the Dana-Farber Cancer Institute.

Between now and December 2019, ALEX AND ANI will donate 20% of the purchase price of the new Never Give Up Bangle ($38), available in Rafaelian Gold and Rafaelian Silver finishes, to benefit life-saving cancer research and treatment. This bangle serves as a bold reminder to hold on, take a stand and most importantly, to never give up.    



Pictured above: Stacked ‘Never Give Up’ Bangles

ALEX AND ANI was first inspired by the PMC at their 2013 Heavy Hitters event, where stories from donors and volunteers stole the hearts of the company’s CHARITY BY DESIGN team. Shortly after, ALEX AND ANI launched the Bike Charm Bangle that has since raised more than $300,000 towards cancer research through 20% proceeds donations from each bangle. – the Never Give Up Bangle is an extension of their partnership.

“Being partnered with Pan-Mass Challenge for the past 6 years has been eye-opening in regard to how much support they are able to generate for cancer research,” said Colleen Fugere, Vice President of Partnerships and Brand Licensing, “Their participants are dedicated to raising money, training, conditioning, and riding in this extensive bike-a-thon. They have also opened their arms to encourage and advocate for partners like us. As a vehicle to continue our support we designed the Never Give Up charm to further the mission of the Pan-Mass Challenge even further in the years ahead.”

“We are thrilled to expand our relationship with ALEX AND ANI with the release of a second CHARITY BY DESIGN item that gives back to our cause. Support from partners like ALEX AND ANI ensures we’re able to maintain maximum fundraising efficiency while increasing our gift to Dana-Farber each year,” said Billy Starr, PMC founder and executive director. “The Never Give Up bangle truly encompasses the spirit of our organization and our mission to one day eradicate cancer.”

The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. On August 4 and 5, 2018, more than 6,200 cyclists and 4,000 volunteers will participate in the two-day bike-a-thon with the goal of raising $52 million to support patient care and cancer research at Dana-Farber. One hundred percent of every rider-raised dollar goes directly to the cause. If accomplished, this fundraising goal will bring the organization’s 39-year contribution to more than $650 million. The PMC is Dana-Farber’s largest single contributor, raising more than 53 percent of the Jimmy Fund’s annual revenue.

 

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ABOUT ALEX AND ANI

ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece herself. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. The company is passionate about the well-being of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $50 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters in located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information. 

ABOUT THE PAN-MASS CHALLENGE

The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 39th PMC will take place on August 4 and 5, 2018. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org. 

Contact:                                                                      

Amanda Bitgood                                                          

THINK PR for ALEX AND ANI                                          

abitgood@thinkpublicrelations.com                               

212.343.3920