IMPACT Melanoma to Provide Free Sunscreen on Pan-Mass Challenge Ride Weekend through “Practice Safe Skin” Program
BOSTON, MA (August 1, 2017) – IMPACT Melanoma, formerly Melanoma Foundation of New England, a national non-profit organization dedicated to working to reduce the incidence of melanoma, is providing free sunscreen dispensers to the Pan-Mass Challenge (PMC) for use on ride weekend as part of the nonprofit’s Practice Safe Skinprogram.
“We’re grateful to IMPACT Melanoma for their efforts to protect our riders from the sun as we know what a big difference sunscreen can make,” said Glynn Hawley, Director of Logistics and Provisions, PMC. “We look forward to a safe, and hopefully sunny, ride weekend for all of our riders, volunteers and spectators.”
The dispensers will be installed at the event’s lunch stop in Dighton-Rehoboth on Saturday, where thousands of PMC riders will stop on their way to Mass-Maritime Academy on August 5.
“We are thrilled to expand on our highly successful program and to provide such an amazing event with sunscreen,” said Deb Girard, Executive Director, IMPACT Melanoma. “We hope our sunscreen dispensers will help protect cyclists from harmful UV Rays this year and encourage them to reapply regularly.”
The specially designed dispensers are being purchased and installed across the country. They are part of Practice Safe Skin, a program that offers sunscreen as an effective preventive measure to help avoid sun over-exposure year round. Each sunscreen dispenser is equipped with four 1000 mL bags of sunscreen SPF-30 sunscreen, Broad Spectrum UVA/UVB Aquatic and Marine safe, appropriate for people aged 6-months and up. Ingredients are printed on the machines upon installation.
A recent study from The University of Colorado cited this program as an influencing force behind the decrease in melanoma rates in the Northeast. Melanoma is rising faster than any other cancer with one person every 50 minutes dying from the disease. Studies show that with daily sunscreen protection, the risk of melanoma is preventable.
Pan-Mass Challenge cyclists are on their bikes for extended periods of time as they ride up to 192 miles across Massachusetts. IMPACT Melanoma will provide education and a place for cyclists to reapply sunscreen.
The PMC is the nation’s most successful athletic fundraising event, raising and contributing more money to charity than any other. Set for August 5 and 6, the PMC will draw more than 6,200 cyclists and 4,000 volunteers to the two-day bike-a-thon. Together, they will work to raise a record goal of $48 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute. One hundred percent of every rider-raised dollar goes directly to the cause. Since its inception in 1980, the PMC has contributed more than $547 million dollars to Dana-Farber.
# # #
About Practice Safe Skin
In response to the Surgeon General’s 2014 Call to Action to address skin cancer as a major public concern, IMPACT Melanoma and partner Bright Guard, launched a pilot program called Practice Safe Skin during the summer 2015 to donate free sunscreen throughout Boston parks and Massachusetts beaches at no cost to taxpayers. Following the success of the pilot program, the Practice Safe Skin initiative is expanding to offer cities and businesses across the country the ability to purchase and provide this public safety program.
About IMPACT Melanoma
IMPACT is a national non-profit organization dedicated to working to reduce the incidence of melanoma. Committed to skin cancer prevention and early detection, we provide a variety of award-winning programs which aim to raise awareness and educate the public about skin cancer, as well as support services for those struggling with the disease.
About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 38th PMC will take place on August 5 and 6, 2017. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $547 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 52 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org.